WE BUILD Iconic BRANDS
WE BUILD Iconic
BRANDS
WE BUILD
Iconic
BRANDS
What We Do
Crafting The Next Generation of Wellness & Lifestyle Brands.
From our home in sunny Los Angeles, we lead with purpose, embrace innovation, and infuse everything we do with heart.
What We Do
Crafting The Next Generation of Wellness & Lifestyle Brands.
From our home in sunny Los Angeles, we lead with purpose, embrace innovation, and infuse everything we do with heart.
Our Approach
At Hi-Altitude, we believe building iconic brands takes more than great ideas. It takes clarity, creativity, and momentum. Our process blends strategic insight with imaginative execution to help brands rise higher.
Create
From concept to identity, we craft brands that inspire.
Every detail, from the story to the visuals, is built with intention, giving each brand a clear purpose and timeless appeal.
Grow
We fuel growth through innovation and precision.
By combining strategy, design, and performance marketing, we help brands scale sustainably and connect deeply with their audiences.
Elevate
We help brands evolve to keep them future-ready.
By reimagining what’s possible and refining every detail, we help brands transform with intention in order to stay at the leading edge.
With expertise across Creative, Marketing, Product, Supply Chain, Operations, Talent, Content, and Media, we build purposeful brands that inspire people to live and feel at their peak.
With expertise across Creative, Marketing, Product, Supply Chain, Operations, Talent, Content, and Media, we build purposeful brands that inspire people to live and feel at their peak.
Our Hero Brand
Stonehenge Health is where science meets soul.
A wellness brand devoted to helping people live better, longer. Every supplement is thoughtfully crafted to nourish vitality, confidence, and joy, blending nature’s purest resources with cutting-edge research.
More than formulas in a bottle, Stonehenge Health represents a way of life. One that celebrates the milestones, the memories, and all the meaningful moments in between. It’s wellness, elevated.
From Surf To Summit
We Collaborate, Innovate
& Rise Together
From Surf To Summit
We Collaborate, Innovate
& Rise Together
Elevate Your Career
Join us in building a culture where diversity, creativity, and passion spark innovation and growth. Together, we create extraordinary experiences that inspire, empower, and make a lasting impact – every single day.
We’re always looking for thinkers, doers & dreamers.
Explore our open positions, or just reach out to say hi.
Our Founders
Ethan Cohen
Chief Executive Officer
With over two decades in direct response marketing, brand building, and entrepreneurship, Ethan has dedicated his career to helping people live healthier, happier lives.
After scaling his first firm to over $50 million in sales, he co-founded Hi-Altitude in 2014; home to purpose-driven brands like Stonehenge Health, all focused on helping people live better, longer.
A Boston University Business School alum., Ethan leads with integrity, innovation, and a belief that great companies start with healthy, inspired teams.
Alison Cohen
Chief Creative Officer
A creative leader with over two decades of experience in e-commerce, marketing, and digital innovation, Alison has shaped global brands including Barbie Collectibles, Proactiv, Guess, BCBG, and K-Swiss.
Known for blending creative intuition with data-driven strategy, she brings passion and precision to every brand under the Hi-Altitude umbrella.
Alison holds degrees from UCLA and FIDM, and earned her MBA from Pepperdine University.